About Us


What is Bluebird Running Company?

Bluebird Running Company is a local business owned by my husband Zach and me, Michelle Gonzalez. Zach and I are both avid trail enthusiasts who met and fell in love on the trails. Both of us are experienced ultra runners who spend most of our time in the outdoors. We are also trail conservationists and believe in protecting our trails and public lands. We support and work with groups like New Mexico Rails to Trails, Southern New Mexico Trail Alliance and Friends of the Organ Mountains-Desert Peaks to give back and support the importance of having public lands, state & national parks, national monuments and protected trails for our children for decades to come.

Our deep love of the outdoors and running led us to start our own business centered around running. We wanted to offer a different experience that matched the changing customer. We are a mobile running store specializing in some of the best brands available today. We have a mobile trailer stocked with the best in products that we take directly to the trailhead, racing event or group run, hike or bike. We come to where the customer is and introduce products and host events to promote a healthy and active lifestyle in the community, especially out on the trails. Whether you are a runner, hiker or mountain biker, we carry everything you may need including shoes, apparel, hydration bottles, packs and supplements, sunglasses, health and wellness, socks, braces and recovery products.